Putting artificial intelligence to work for mobility at the PSA Group

The French automobile manufacturer has got involved in the digital transformation of its industry and a few months ago announced firm commitments to demonstrate its ability to invest in the future of mobility.

Artificial intelligence at the service of our future travels

On 5 July this year, the focus was on the creation of OpenLab. Developing algorithms and using them to optimise our future movements necessitated a partnership with teams of specialised researchers from the field of AI. That’s why INRIA (the French Institute for Research in Computer Science and Automation) was taken on as a fully transversal partner which will allow around twenty projects to be launched every year.

The PSA Group has already launched a mobility platform for smart cities called Free2Move. In order to offer the best urban experience, researchers have modelled the complex transportation systems in the city. Carlos Tavares, the CEO of the PSA Group, announced to the press that the ambitions of the group remain modest. Generating a figure of 300 million euros seems a highly realistic objective compared to the group’s global turnover of over 60 billion.

But what are we promised from Free2Move and which partners is the PSA Group working together with to develop its fields of application?

The French manufacturer fully intends to take advantage of a complete ecosystem by drawing from partnerships with, for example, Koolicar and Travelcar. Car-sharing is, however, not the only domain targeted since this platform offers its clients innovative solutions in terms of associated services, spare parts and new means of transport. Objects of mobility are changing in both nature and status. Previously a symbol of personal and social success, the car is now a shared tool which can bring us together. On the same topic, it is worth noting that this analysis is also valuable for the SNCF, whose CEO, Guillame Pepy, has underlined that his mission is to recreate connections and proximity between people. The TGV does not just save travel time, but also makes people want to travel to see each other and speak to each other.

Can artificial intelligence help us free our movements

Going even beyond that, we can return to the founding principle of our humanity, freedom of movement.  Using artificial intelligent to liberate humans from any constraints on movement is an avant-garde vision which deserves our attention. The plan is not extremely clear, it is not obvious how to forecast how our movements will be in a dozen years’ time, even if the study of personal and vehicle flows has become precise via geo-tracking. However, Carlos Tavares counters that this lack of clarity is a good thing as it opens up such an enormous range of perspectives. Never before has man had so many possible options to get from one point of the world to another.

The list will also have to be grossly extended to include

  • scooters,
  • mopeds,
  • flying taxis,
  • drones,
  • intercontinental rockets,
  • autonomous river shuttles and everything that our imagination can create in the minds of innovative researchers.

Artificial intelligence and PSA: to advance the technologies of tomorrow

Free2move is a new brand of mobility for the PSA Group. Its future is certain to depend on our behaviour and on the relevant and futuristic analysis of the data gathered. This also explains why OpenLab will work closely together with Prairie, a leading institute in the field of AI in which major companies come together to forge the technology of tomorrow.