After Amazon Go and Monop’easy, we now have connected shopping carts
E-commerce, the evolution of stores to “phygital” and the advent of smart stores have ushered in a new era in the consumer goods sector. It all comes down to the brand who invents THE revolutionary concept capable of:
- simplifying the customer’s journey within the store
- modernizing equipment
- accelerating the customer’s purchase process
If large retailers are jockeying for position in the domain of connected shops, there’s a sector for the less visible that we hear much less about: the connected shopping cart.
A shopping cart that identifies, weighs and adds up your purchases
The connected shopping cart identifies items via an integrated camera and visual recognition of previously recorded products. It also has sensors for weighing products such as vegetables and calculating their price. Like a simple scale, it queries databases to identify the item and assign it a price based on weight and/or number. Payment is made directly via an application or via a card inserted into the EPT (Electronic Payment Terminal), which is integrated into the cart. A paperless receipt is then issued.
Two stores in New York had the opportunity to test connected shopping carts from Caper. During this test phase, the prototypes didn’t generate any errors, and users agreed that they saved time and were easy to use.
Improving the customer experience
The goal is no longer to push for the sale, but to make shopping a pleasant experience for the customer. Geo-localization integrated into the cart guides the customer through the store. It undoubtedly saves time for the customer as well as benefits the brand. If it’s possible to influence the customer along his or her purchase journey, it’s also possible to guide him or her along a pre-identified and interchangeable path based on that day’s discounts.
A cart that wants the best for you
More than a simple cart, it’s a connected object that considers your location and replaces your shopping list. No more lists, this smart cart can also suggest foods or products still needed for your meal preparation. Better yet, it’s programmed to offer recipes depending on the products sold in the store. It creates your shopping list in real time, in other words right when you’re shopping and according to your purchases. This advanced technology is possible through machine learning and databases that vary depending on the store’s stock.
The connected shopping cart is disrupting current consumption patterns. Caddie has already announced that it will offer these new connected carts in 2019. They have been working on this project for a year, and hope to see them catch on very quickly. It’s safe to assume that these connected carts will be a success in the eyes of consumers when we realize that we spend six months of our lives waiting in line at the supermarket…