When Amazon gets eaten by Uber

Launched in 2015, Amazon’s plan to deliver meals via drivers was revolutionary. The concept of home-delivered meals exploded when the market opened up to private individuals. Today, in all the biggest cities, we see a large number of bike couriers with giant refrigerated bags in the colors of their brands.


Uberizing meals

Yet the Amazon delivery offering will have lasted only two years in the United Kingdom. By contrast, if the meal concept has lasted for four years in the United States, it’ll indeed end on June 24th.

Uber Eats, Deliveroo, Just Eat…everyone has already heard of these businesses known for this service. There are many other competitors, but the market leaders are the ones mentioned above.

Uber Eats, although new in its sector, evidently benefits from its brand name and its experience with geolocated drivers. It has a large market presence. In this time of diversification, Uber Eats is leading the way with transporting perishable foodstuffs instead of people. It’s a double challenge for the brand who struggled a few years ago to get out of the legal context. This situation had made it difficult to deal with taxis when it entered the French market.


Uber Eats wants to deliver meals by drone

The newest idea for the leader in the reservation of chauffeur-driven cars is to get off the ground. This innovative concept is essential, given the popularity of this delivery system which is gaining more and more fans every day. Price, speed and service have also contributed to the development of this new delivery model,

and Uber Eats is looking to expand its offering and establish itself as the fastest meal delivery provider on the market, at least in the United States. The San Diego area in California has, in fact, been chosen to test this new service.


Uber Eats meets Uber Elevate

As a reminder, Luke Fischer, head of Uber Elevate, is working on the development of a flying taxi for the group. He recently stated,

 “Uber is in a unique position to embark upon this challenge since we have a network of partner restaurants and delivery partners for Uber Eats as well as the experience and technology in the air sector with Elevate”.

UberEats Mcdonald's 

In test phase with the fast food giant McDonald’s, Uber is committed to preserving its human workforce. Indeed, drones will not be totally autonomous, but will be assisted in their flying.

The route requires a drone, but the recovery of the package will always be done by a Uber Eats driver. Solutions are underway to determine the most appropriate process for receiving meals. In particular, this includes delivery to a delivery point and delivery by landing.


It remains to be seen whether the passenger transport model can be applied in the same way to the air, and particularly to transporting food. And what about the applications used by users for tracking the journey on their cell phones? The automation of transorting food can be a real threat to the preservation of the food chain. Let’s remember that what happens to the blockchain remains a particularly hot topic today.

Data security is also at the heart of the issue. The real objective for Uber is to use the information collected by the Uber Eats service for developing the Uber Elevate network…

Eat or data privacy: we’ll soon have to choose!


To read: Helicus, medical transport via drones