attended Mobility for Business 2018

Feedback on our experiences, exploring the core of the mobility industry


We were in attendance at this year’s Mobility for Business, the show dedicated to all forms of mobility in a business environment, which was being held for the eighth time. The event attracted a large number of visitors to match the numerous innovations that were presented. Players in the world of mobility technologies were able to attend a lively and highly educational range of conferences with a strong focus on the future. Like us, they appreciated the highly relevant and interesting statements given and undoubtedly welcomed the answers being provided to the key issues that the sector needs to address effectively in view of the rise of AI and the roll-out of 5G.

A unique show of its kind

However, mobility took on a diverse range of meanings here at the Porte de Versailles, site of the exhibition centre, and this is precisely what makes the event unique among comparable events.  The concept now seems ready to be exported and repeated elsewhere, as its organiser, Gwen Rabier, (Interview Gwen Rabier).  The focus is on networked connectivity, smart objects, employee and business mobility, with increased interaction between workers, teams, and customers, as well as mobile terminals and software. Now is the time to develop proficiency and even expertise in the language of technology, while agility is essential as you flit between Huawei and Orange Business Services, from Klaxoon to Place, to name but a few. From one stand to the next, there is a sharp change of pace in terms of the world in which each business operates, the scale of the businesses, and their divergent strategic visions.

So, which topics did we find most engaging?

First and foremost, the expected impact of 5G on the mobile ecosystem, which seems to be driving innovation, with many players in the market hoping that it will grow their businesses.  Testing is underway, and major network operators and manufactures seem virtually ready, but questions still remain as to the short-term profitability of the vast investments that will be needed for this new network. How can these be prioritised and where will be the “killer app” be found to lead the way for the 5G market? Upon listening to the round table session led by Orange, Bouygues, and Ericsson, the route to market is aimed much more at the industry than at the general public, and the enhanced speed of the next-generation network will not be a compelling factor for mere mortals who, let’s not forget, will need to give up their current smartphones to switch to a 5G device.

Trend around companies and their employees

The other trend that we spotted is also aimed at businesses and their staff. The aim is now to optimise the effective time spent working with new mobility tools to generate savings and improve productivity. Everything will be transformed by digitalisation and hyper connectivity among all working professionals. Everyone has smartphone and uses apps developed with a business model built on SaaS. For example, you can take part in a meeting and draw on collective intelligence – from home, on the road or at the office (which is what Klaxoon recommends, and which sounds great!) Similarly, you can reduce the use of group e-mails that lead to dozens of responses, replacing them with much more naturally flowing conversation groups (which is the solution offered by Place, which received a genuine Award at the prize-giving ceremony).

Geolocation at the heart of businesses

Finally, geolocation is also built into a number of different projects, such as those from Praxedo, Notico and other service providers who enable businesses to track their staff in the field, organise routes, and track packages to the customer’s door. It is clear that technology is triggering several waves of innovation with even more applications still to come: some examples of what we can expect include mining machinery that can be operated at a kilometre of depth while the operator sits in an office, the ability to fly over cities while being transported in autonomous drones, doctors using intelligent robotics to perform surgery remotely, or even experiencing multi-day journeys in virtual reality.

There are still questions

So will people actually be even more mobile in the future? Will they experience more freedom by managing these hyper-connected moments more effectively, taking time out to experience periods of immobility to return to their inner lives? The next Mobility for Business event, scheduled for October 2019, may answer some of these questions. Meanwhile, you will see from the interviews that we obtained this year that the dreams and desires of mobile players are both surprising and optimistic.

Mobility is a genuine source of business, and this dynamic event confirms that businesses continue to focus their priorities on empowering their workforces and ecosystems by providing them with agility and mobility.


Find video excerpts and interviews from the Mobility For Business show: