The Paris Motor Show and visualising the car of the future
“Viewing cars as a marker of freedom and independence, reflecting this notion of advancing one’s own social standing, is now an outdated concept”
claimed Luc Chatel, the current president of the Plateforme Automobile, on October 2nd this year. This declaration hints at a revolution underway in the motor industry, which seems to promise new uses for our cars, as highlighted by the title of the conference “Tomorrow in Motion”!
The Paris Motor Show : place to the electric vehicle
The event, hosted for car manufacturers which takes place every two years, couldn’t have gotten off to a better start. Electric cars and driverless cars have worked their way into the vernacular of the general public. The aim of this year’s convention is to explain how cars can become a smart object once again, indeed super-smart given that so many of the most advanced of technologies are being built-in to new models as standard. This just shows how the industry is moving on from simply mastering and enhancing the most powerful engine to instead implement artificial intelligence technology as part of their product range, offering the capability to manage large quantities of data at once. The challenges and new skills required have proven to be a game changer in the market, with the influx of new technologies leading some of the world’s largest manufacturers to collaborate with start-ups to gain a comparative advantage over their competitors.
The fear of autonomous vehicles
That said, a study conducted by OpinionWay in 2017 revealed that 56% of French respondents weren’t yet prepared to get on board with the idea of driverless vehicles, citing their fear of accidents. So, how can the industry reassure consumers that their new vehicles are safe? Are we in a position to be optimistic, and affirm that
“these systems will doubtlessly avoid a wide range of accidents”
in the words of Marc Rigolot, managing director of the French insurance risk analysis service Fondation MAIF, seemingly entrusting his faith in artificial intelligence?
Once again, 5G technology has been cited as a solution to all these problems, which essentially means that we’re still not quite ready to tackle them! Even this new network won’t step up to the mark given that
“you need to be able to download 4 terabytes of data every 19 minutes”
adds Thierry Breton, CEO of Atos. And then to succeed in such an endeavour, we’ll need to share data with operators and will undoubtedly have to reinvent a new legal framework to accompany these advances.
So, are France’s leading brands up to the challenge of keeping up with the latest developments?
If electric and shared cars go on to see their use multiply by 10 by 2030, according to Carlos Tavarez 14% of cars will be driverless by 2035, a prediction which is certainly not as optimistic as new entrants to the market were hoping for. In this industry, countless new technologies continue to hit the market. Today, the industry tends to focus on building a car following Tesla’s example which focuses on batteries above all else. Manufacturers need to master a new era of technical skills in order to avoid traditional, skilled engineers seeing their use to the market slip away at the hands of digital companies such as Google or Apple.
Electric, driverless and connected are the three words which inspire the future of our cars. Let’s add to the mix safety and hyper mobility, defining key words of the smart cities of the future in which we’ll one day live and travel around.