Air versus sea, Tesla versus Aston Martin, the mobility battle rages on

We’ve already heard about projects from Airbus, the RATP and Uber for developing public transport and adapting it to air traffic. The benefits of which are numerous (the race for innovation, decongestion of urban road networks, etc.).

However, these innovations only operate within an intra-urban framework, so let’s take a look at inter-urban innovations.


Paris-Shanghai in 39 minutes – it’ll soon be possible!

If someone told you that tomorrow, you could travel from London to Dubai in 29 minutes, from Hong Kong to Singapore in 22 minutes, and from Los Angeles to Toronto in 24 minutes…would you believe it?

This is the new development plan announced by Elon Musk, the head of Tesla and SpaceX. Elon Musk assures us that in a few years, we’ll soon be able to travel from one country to another at opposite ends of the world in less than an hour.

And to do this, the mobility of the future will not depend on planes or trains but on rockets.

A rocket trip? How much will that cost?

It’s being kept secret – no amount has been clearly stated. And this is also the subject of much controversy. Some fear that prices will skyrocket for this type of travel and are already predicting a new social divide between rocket travel, the transportation mode for the rich…and airplane travel, the transportation mode for the middle class.

However, Elon Musk has already dismissed criticism by reaffirming that these trips would cost no more than an economy class ticket. This has doubled the controversy. Plans for rocket transportation on earth would certainly transform the aviation industry!

But is it credible?

UBS analysts predict that “Increasing the frequency of space travel will, in the future, allow the same number of passengers to be transported as in today’s aircraft.”

The value of space tourism could reach 2.6 billion euros by 2030.

This rocket project is therefore considered plausible. SpaceX’s preliminary work had something to do with it. The studies conducted were supposed to examine the various ways of promoting the landing of satellites and other rockets without incurring damage. Through crash avoidance, these spacecrafts are rendered reusable and the financial gains are significant.

Despite the fact that Elon Musk seems enamored by this project and never hesitates to discuss it, prototypes have yet to be seen…

Aston Martin, from a line of cars to an underwater fleet

The luxury car company has been planning to design a submarine for its high net worth customers since 2017. The entry-level model costs around 1 million euros.

With a speed of 4 to 6 km/h, the Uboat Worx HP submarine doesn’t qualify as a vehicle. It was developed for entertainment purposes only. For this reason, it has a 360° panoramic window and is classified as a yacht-type boat.

Why get involved in such a niche market?

Even if we clearly recognize the brand’s signature: eye-catching color, enhancement of the driving sensation through its dual control system, etc., everything has been done in order to experience the pleasures of driving when in command of such an unusual vehicle. This has always been Aston Martin’s trademark: selling more of an experience than a car. Even though on paper, we admit that the design of the vehicle plays a major role…

Aston Martin is launching itself into the world of submarines

To this end, the company has initiated a new project called Neptune, and has developed it along with with submarine experts, Triton Submarines. This bathyscaphe can reach 5 knots and dive to a depth of 50 meters. At a price of $3.5 million, Aston Martin plans to produce only a limited edition.

However, despite everything remaining in the luxury sphere, we can still predict future large-scale use in view of the research and recent models launched in the marketplace.

Air fleet or sea fleet, which is the better investment?

We’ve seen that innovations previously reserved for the army (such as submarines) or aircraft technologies (such as drones or satellites) are increasingly being marketed to the general public. First, because the military seal is authentic. Indeed, if the military has tested it, the technology/innovation must be risk-free.

However, patents and R&D activities are obstacles to avoid for companies wishing to enter the sector.

The door is thus wide open to any company wishing to develop the aero-marine market for passenger transport…. And why not open it to merchandise and delivery?


To read on futur’s mobility: What will tomorrow’s mobility look like?