Will your next Renault bring you an enhanced onboard experience?
In his opening press conference at the Mondial de l’Auto motor show in Paris, Carlos Ghosn announced that the experience of being in a car, whether driven by one of the passengers or autonomous, was about to be transformed. Echoing the expectations of the new generation of travellers who want to use their travel time alternatively, the boss of the Renault-Nissan-Mitsubishi group presented AEX, an enhanced editorial experience conceived in collaboration with the press group Challenges.
The idea is to supply a good quantity of informative and educational content, produced by the various magazines of the group and offered under various formats including the podcast, which is enjoying massive popularity in the wake of the video.
A 100% connected car experience
The film is sublime and the images of happy travellers on board an autonomous vehicle are reassuring. For Renault, “Time on board is life on board” adds Carlos Ghosn, and it is easy to see that mobility, increasing in line with world demographics, is no longer a question of a product but in fact of a whole experience. The constructor who tomorrow proposes an experience that is 100% connected and reliable will certainly add value that is noticed by his clientele. Thus, the vehicle will become “an interactive, connected and personalized living space” and the partnership with Google to make vehicles “Android-compatible” is a move in that direction. By 2021, the group’s vehicles will be the most “connected” on the market, promises its boss.
A trip by car: a “learning experience”
The partnership with the Challenges group aims more to replace a journey with a “learning experience” to take the passengers “further than their destination”. To learn whilst travelling expands on the saying that travel broadens the mind; it becomes a reality, well beyond simply looking out of the window. The editorial content will be made available by a vocal interface linked to a content server. This smart interface will be able to propose a selection of personalized content, to deliver audio versions but also to store them for later depending on the passenger’s preferences. Using Artificial Intelligence, it will memorize the tastes and the centres of interest of the various vehicle passengers and can thus invite them to participate in a unique, quality experience. The content can also be projected on to the car windows or screens, making it a complete multimedia tool. One can see that for the vital question of safety, it will become essential for the car to drive itself.
The vehicle: an entertainment center
In Carlos Ghosn’s vision, the autonomous vehicle will soon become a supplementary entertainment centre in people’s lives. It is important to make it as comfortable and entertaining as possible. No more putting on a DVD or one of Chopin’s nocturnes to fend off the eternal question “are we there yet?”.
This novel experience was available to visitors to the Mondial in October, offering them the chance to enter a 4m-diameter capsule that simulated travel conditions in an autonomous vehicle full of screens and providing lots of different content.
Will the future of mobility lie in the hands of content providers? The Renault Group is convinced it will; for them, “technology must take a back seat to content”.
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